SANANDA Magazine 8.4.7

Since its inception on July 31, 1986, Sananda has consistently celebrated womanhood, embodying the essence of the modern Indian woman adept at balancing work and home life. Positioned as the sole women’s magazine in ABP’s collection, Sananda is lauded as the top-selling Bengali publication.

A bi-weekly periodical, Sananda features segments encompassing fashion, home décor, health, cuisine, relationships, travel, and etiquette. Recently introduced sections such as Consumers’ Forum, Aapnar Priyo Purush, Asadharon, and Shaktirupena have been incorporated to enhance the magazine's contemporary appeal. The Consumers’ Forum empowers readers by enlightening them about consumer rights and providing a platform to articulate their concerns. Aapnar Priyo Purush delves into issues and solutions relevant to men in their lives. Asadharon highlights exceptional accomplishments of everyday women, while Shaktirupena focuses on prominent female figures.

Initiated in 2003, Sampurnaa presents a compilation of articles on topics of interest to readers. Previous editions have featured practical household advice, family planning insights, home styling tips, childcare information, and personal wellness content. Additionally, the publication releases two special editions annually — Parboni in January offers lifestyle content alongside a reader-friendly calendar and Pushpanjali released just before Pujas presents a collection of narratives and features.

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